While working as a medical assistant in the solo-practice of Dr. Frances Dalton, I took on a project to revamp and modernize her practice operations and branding image. I proposed and executed the project in response to business pressures (dramatic reductions in patient volume) and inefficiencies (appointment scheduling, patient forms) that I had observed.
Dr. Dalton's practice is unique in that patients receive a highly personalized, "boutique" experience - a large departure from the trend towards "big box", impersonal medicine. Patients gain this experience within a polished, eclectic, modern, and fun office environment and they receive care from a bright and funny physician who embraces modern tools like email and e-prescriptions.
These unique aspects of her practice were lost or even undermined in her online presence, forcing her to rely primarily on insurance provider directories for her new patient stream.
To remedy this, I rebuilt her website from the ground up, which included creating and processing new photography, designing a new practice logo, generating new copy, and consolidating disparate websites under one brand.
I also implemented several new tools and processes to streamline her practice operations. This included online self-scheduling, online patient intake forms, online bill payment, and email marketing. These tools have freed up hours of administrative time each week to focus on improving patient care while email marketing allows Dr. Dalton to better engage patients.
Aside from streamlined operations and happier patients, Dr. Dalton has also seen her monthly new patient volume nearly double, with a significant number of patients referencing her website and ease of scheduling as primary factors in their decision to see her over other doctors.